You love this game just like we do. That’s what connects us and makes us family. We are all Bonded By Ball.

With the help of our partner agency CAA, this anthem launched the Wilson brand’s return to the court as the official basketball of the NBA. I ensured alignment of strategy, brand tone and voice.

A problem for his rivals. An asset to his team. A pillar of his community.

Each time Trae Young takes the court, he gives his city, and the game, his all. That’s why we tapped this rising star to rep our basketball family.