Nike
Big brand. Major city. Massive disconnect.
Lacking presence in the home of basketball legends like KG and D Wade, Nike needed to make a move.
Hosting a celebration of what makes Chicago shine, its neighborhoods, Nike invited select high schools to put their camaraderie on display in the tournament known as Win City.
Big brand. Major city. Massive disconnect.
Lacking presence in the home of basketball legends, Nike needed to make a move.
Hosting a celebration of what makes Chicago shine, its neighborhoods, Nike invited select high schools to put their camaraderie on display in the tournament known as Win City.
Posters featuring each team’s court were distributed in weeks prior to the tournament keeping the schools and their surrounding communities excited while staying connected to the brand.
Short videos served as digital pep rallies. They featured the teams, their uniforms and home courts since players themselves couldn’t be highlighted for legal reasons. Shared with coaches and influencers prior to the tournament, these videos kept Chicago engaged and Win City.
