This retail portion of the activation provided the family with an opportunity to bring a piece of their experience home. The shop featured limited edition ASW merch.

On Day 1, we hit the ground running with conversations about what’s possible when there’s love for the game, the culture and the people.

It’s only right that we highlight women’s presence and contribute to the game the culture.

Not only was the first ever Wilson Family Reunion a success, it was actually recognized as best in class by our partners. In addition to continuing on, this activation has also extended to the NCAA as well.